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“The New Sales Agency – The Sales Agency for the Next Decade” discusses a new way of thinking about manufacturers representative agencies, one in which agencies utilize a combination of professional sales people and dealer sales representatives to sell manufacturer products to accounts nationwide and not strictly within one region or territory, as is the standard model today. The white paper highlights the key benefits of this new model, including more consistent service across the country and more efficient and effective use of sales and marketing budgets.
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