Gerstman Group puts its extensive retail experience to work for you by providing powerful sales and service solutions that can drive sales of your products to the next level.
We work closely with your team to develop the breakthrough distribution, merchandising, pricing, and communications strategies you need to achieve sustainable sales growth.
SolutionsSalesConsultingIn-Store ServicesQuest Store Service Reporting SystemRetail ToolsDiscovery- Understand products
- Surveys
- Price shops
- Competitive analysis
- Packaging
- Merchandising
Our team will first meet with principals from your company to develop a profile of the business and to identify its key selling propositions.
We will then thoroughly immerse itself in your products and review competitive offerings. The process will include analyzing your store-level POS sales data, performing a competitive analysis, price shops, surveys and other means of data collection. This information will serve to guide the team in developing customized sales and merchandising strategies for your products.
StrategyBased on the information distilled from the Discovery process, as well as our organization’s market and channel specific experience, a sales and service strategic plan will be created.
- Sales and Marketing Objectives
- Distribution and Pricing Strategies
- Packaging and Literature Recommendations
- Merchandising Objectives
- Resource Requirements
- Target Account Listings
ResultsOur suite of powerful sales solutions combined with our comprehensive national in-store resources enable Gerstman Group to provide clients with unmatched sales growth, more powerful retailer relationships, enhanced visibility to results, a game plan for growth and the resources to execute nationwide.