The home channel landscape is changing every day. New products. New technologies. New ways of reaching consumers. Gerstman Group works with the companies leading this retail revolution by providing a full spectrum of consulting, business development, and marketing services that help them bring their products to market and succeed at the top home channel retailers in the country.
Marketplace Experience
From product development to sales and marketing to merchandising and in-store events, we offer the expertise, the advice, the contacts, and the resources needed to take your products to the next level. We bring 30 years of retail experience to our work and currently count as clients more than 75 manufacturers across several major product categories.
Opening Retail Doors
Gerstman Group maintains extensive relationships with the top national and regional retailers and can open thousands of retail doors to your products. We also provide a full suite of retail, event marketing, merchandising and installation services through our sister company Quest Service Group LLC, enabling your products to grow and thrive once in the retail environment.
Our Approach
Gerstman Group puts its extensive home channel experience to work for you by providing powerful market and channel-specific advisory and business development services that can drive sales of your products to the next level.
We work closely with your team to develop the breakthrough product, distribution, merchandising, pricing, and communications strategies you need to achieve sustainable sales growth.
DiscoveryOur team will first meet with principals from your company to develop a profile of the business and to identify its key points of difference. The team will then conduct research on your target audience, thoroughly immerse itself in your products, and review competitive offerings. This information will serve to guide the team in developing customized sales and marketing strategies for your products.
Strategic PlanningBased on the information distilled from the Discovery process, as well as our organization’s market and channel specific experience, a sales and marketing strategic plan for your products will be created. The plan will include:
- Sales and Marketing Objectives
- Distribution and Pricing Strategies
- Packaging and Literature Recommendations
- Merchandising Objectives
- Resource Requirements
- Target Account Listings
- Budget Estimates
Design and ProductionIf required, Gerstman Group designs and produces the materials needed to execute on the strategic plan. This may include:
- Trade literature
- Sales Presentations
- Rep Resource Binders
- Merchandising and Point-of-Sale Materials
- Packaging
Sales, Merchandising, and Marketing ImplementationFinally, the strategic plan is implemented. Gerstman Group determines target accounts by territory, develops sales strategies for each sales representative, and makes key account calls. Our team continuously manages the sales process and reviews progress with company management as needed. Merchandising and event marketing strategies are launched during this phase as well.
Sales DistributionTarget account strategy and identification
Target account sales calls
Sales VolumeKey account sales calls
Ongoing sales management
Distributor and Retailer RelationsDetailing with distributor reps
Problem solving
Communications and feedback mechanisms
Product championing
Product Knowledge TrainingProduct immersion and review
Rep resource binders
Distributor sales meetings
Trade show participation
Trade literature distribution
MerchandisingContinuity, cycle, and surge merchandising
Retail fixture rollouts
Graphics and POP rollouts
Event MarketingProduct demonstrations
Sampling
Field marketing/staffing
What’s In It For You?Success! Our strategic consulting and sales services will enable your organization to quickly and effectively build a solid foundation for continued growth.