Gerstman Group has extensive experience in managing and leveraging the tools available in the Amazon Vendor Central platform. Amazon Vendor Central is an online hub that enables vendors to do direct business with Amazon.com.
Promotions can be used to increase exposure to your line. By participating in the different promotional options, your line will come up higher in Amazon searches. Based on your product line and budget, we will determine which type of promotion will be most beneficial for your products sales growth.
Amazon Marketing Services will help drive traffic and capture engaged customers with highly targeted ads that get your products into the buy box. Gerstman Group will help pick which ads make sense based on the competitive landscape, sales goals, and budget.
Detail Page Variations allow vendors to better organize their pages so that variations of a product family, such as colors and sizes, can show up. This will greatly improve the customer experience when shopping your brand. Gerstman Group guides vendors to create attractive buying options for their products and brand.
A+ Detail Pages allow you to access extra layout and content options to help you promote your products. Our marketing team can work in conjunction with your team to create A+ Detail Pages to increase customer conversion, improve SEO, retain customer interest, educate shoppers about model variations and features, and promote brand awareness.
Amazon Business is an exclusive marketplace dedicated to business customers and sellers with special features:
Business Pricing Quantity Discounts – Gerstman Group will guide you to set up tiered quantity discounts that are advantageous to your product category
Amazon Stores enables you to create custom-branded stores on Amazon.com to sell your products. Your store will have all of the advantages of Amazon including reviews, bestsellers and Amazon checkout. Gerstman Group will help you navigate the set-up process and ensure that your products are properly displayed and maintained to drive sales.
Gerstman Group is also experienced in managing vendors on the Amazon Seller Central platform. Many of the tools available on Vendor Central are also found on Seller Central and we employ a similar strategy to leverage these tools on the Seller Central platform. Our team will consult with you on the various Seller Central program options, like Fulfilled by Amazon (FBA), and how they may make sense for your business. In certain instances, it might be advantageous for your company to convert its account from Vendor Central to Seller Central. We have had tremendous success in seamlessly converting vendors from 1P to 3P and we will work with you to determine whether this is something you should consider if already an existing vendor on Vendor Central.
Dropship and Warehouse Online Programs
Gerstman Group has decades of experience selling and servicing store and online products to Home Depot. To best support the success and continued growth of each program, Gerstman Group works with the supplier’s sales management and the Home Depot merchants on periodic and seasonal promotions to stimulate and increase sales.
Home Depot Seeds Program will add reviews to your products, which are proven to increase consumer buying. Gerstman Group provides suppliers with the information to enroll and will walk you through set up to get you started with the program.
Home Depot Promotions. Gerstman Group works with Home Depot merchants in every category we sell to promote your product lines through corporate promotion calendar events as well as on an individual line basis throughout the year.
.com Warehouse Programs. Once online items reach a high enough velocity in sales, we work with our suppliers and Home Depot merchants to get those products considered for stocking in their Home Depot’s dedicated e-commerce regional distribution centers.
Dropship Programs and Warehouse Online Programs
Once the supplier’s business relationship is established, Gerstman Group works with suppliers to ensure they take advantage of Wayfair’s various marketing opportunities.
Promotions. We work with Wayfair merchants in every category we sell to promote our product lines through the corporate promotion calendar events as well as on an individual line basis throughout the year.
Warehouse Programs. Once online items reach a high enough velocity in sales, we work with our suppliers and Wayfair’s merchants to get those products considered for stocking in Wayfair’s e-commerce regional distribution centers.
Wayfair’s Family of Sites. Gerstman Group evaluates your products and can advise you on potential placement on Wayfair’s network of sites where your products will have opportunities for additional growth: