The fast growing e-commerce retail channel represents a significant opportunity for the home products manufacturers Gerstman Group represents. Gerstman Group employs e-commerce channel sales and service specialists that can help your company succeed with the leading online retailers in the United States. Our sales team regularly communicates with buyers from these online retailers on behalf of our clients and can sell in your SKUs and manage them for success.
We know the inner workings of the top retailers, including program costs, logistics and marketing, and can guide you towards the successful launch and maintenance of your e-commerce programs.
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We also offer a full spectrum of support services that begin when your products are approved for sale on e-commerce websites. Our team will help your company navigate the set-up process and then continually monitor and manage your online presence to ensure that all product information, photographs, pricing, and specifications are current and accurate. We will also work with you to add SKUs after as new products become available.
Gerstman Group works with you to complete the item setup sheets, which are the forms that establish SKUs in the retailer’s system.
Gerstman Group helps suppliers acquire UPC numbers for their SKUs.
Clear and concise descriptions are critical to the success of your products online. Gerstman Group helps you craft product descriptions for your online listings that educate consumers and drive sales.
E-commerce websites maintain specific product image size and format guidelines. Providing images that conform to those guidelines is critical to products being properly displayed on the site. Gerstman Group offers product image sizing and formatting services that comply with the applicable guidelines.
Most e-commerce websites use search word programs to help promote the products they sell to the top of searches engines. Gerstman Group provides guidance on the search terms that will drive the most traffic to your products on these sites.